We are about persueing ALL things great. The Rareform is about giving back to our COMMUNITY. We are a RESOURCE, not a competitor. The Rareform is Portland in December and MEMPHIS in February. It’s about not hanging the bike up in the winter, but facing the elements and PUSHING forward. It’s for the LOVE of cycling. We are The Rare Form.
Culture
We Are The Destroyers

We Are The Destroyers

The new Nike Cycling. Well done Julien.
Influencers

Influencers

Put The Days Away

Put The Days Away

  Put The Days Away by Sun Airway
The Afternoon Session

The Afternoon Session

The Morning Session

The Morning Session

Nigel doing it again for Gatorade.
Jeff Proctor x Gatorade

Jeff Proctor x Gatorade

Gatorade making it happen. Really awesome to see friends doing what they love…and gettin paid…son!

Up There

New Cadence Collection

New Cadence Collection

Dustin has done it again. Using is creative instinct’s to produce his first shoe. He has teamed up with skate brand DVS to create a cycling inspired mid and low skate shoe. BRILLIANT! Please check him out here and see more of his culturally inspired work. Thanks Dustin! Much Respect.
pre SPOKE

pre SPOKE

If you are in NYC, do yourself a favor and go see some of the best there are at the Museum of Art and Design. Richard Sachs and Sacha White. The show goes from May 13 through August 15. Here the finely printed promotional card that went out.
Paper Labels Project

Paper Labels Project

Another Collabo… Not sure how I feel about this one. Collaborations seem to be going down every where. It’s a good way to associate your self with a brand or cause, but seems like too many companies are religning on the “hype” of the collaboration. Sorry don’t mean to be negative. I’m definetely not calling...
KRINK

KRINK

http://www.youtube.com/watch?v=B8bO9g2F4q4&feature=player_embedded   Thought this was worth posting. Craig “KR” Costello is a legendary New York street artist who has a portfolio with the names of Nike and Mini Cooper. His newest work was done on a hops processing engines at the stilwerk, Hamburg.
Rapha x Apolois Activism

Rapha x Apolois Activism

Rapha and Apolois Activism recently teamed up and took a trip to Nepal for the upcoming release of the Transit Elite Sweater. The sweater will have a spring 10 release. Check out Cole (a former Memphian done good) and Dave of Rapha Continental and their journey through Nepal. Also check out Apolis Activism’s Autumn 09 Collection. Here are a...